"I love all shampoos but charcoal is my favorite. The smell is wonderful and it leaves my hair shiny." - Linda K.
Purify and fortify hair with our Activated Charcoal & Keratin Shampoo! Plant-powered by activated charcoal to remove dirt, oil, and impurities, keratin to fortify strands, plus a nourishing botanical blend of sweet almond oil, jojoba oil, argan oil, and aloe vera extract to soothe and replenish moisture. Get the deep clean that hair craves with this detoxing formula!
1. Wet your hair thoroughly with warm water.
2. Lather a generous amount of shampoo in between palms before applying to scalp.
3. Massage scalp with fingertips.
4. Rinse and follow up with conditioner to replenish moisture. Finish with cold water rinse to seal cuticles for added shine.
Purified Water, Caprylyl/Capryl Glucoside, Sodium Methyl Cocoyl Taurate, Sodium Lauroyl Sarcosinate, Decyl Glucoside, Cocamidopropyl Betaine, Disodium Cocoamphodiacetate, Glycerin (Vegetable Derived), D Panthenol (Pro-Vitamin B5), Polyquaternium - 7, Polyquaternium - 10, Polyquaternium - 73, Ethylene Glycol Monostearate, Activated Charcoal Powder, Hydrolyzed Vegetable Protein (Keratin), Sweet Almond Oil, Jojoba Oil, Argan Oil, Aloe Vera Extract, PEG - 150 Distearate, Fragrance, Sodium Benzoate & Potassium Sorbate.
Deep Detox - Hit the reset button on dirty hair with the purifying power of Activated Charcoal! Formulated to absorb, trap, and remove impurities like excess oils, pollution, product build-up, and pesky flakes with every wash.
Strengthen Strands - Repair and fortify weak, damaged locks with Keratin, an essential building block of hair to rebuild, strengthen, and smooth strands for full and glossy looking locks!
Natural Hair Repair - Treat tresses to our botanical blend of Sweet Almond Oil, Jojoba Oil, Argan Oil, and Aloe Vera Extract to soothe and replenish moisture for an instant volume boost. Get a fresh formula every time with our black bottle for optimal purity protection to help you WOW more, and worry less!
Color-Safe - This unique formula features holistic hair repair for heat styling and chemical damage. All of our 100% vegan shampoos are safe for color-treated hair!
Plant-Powered - Our products NEVER include harsh parabens, sulfates, mineral oils, or silicones. Hair-loving formulas don’t need those icky ingredients to give you the results you want.
Vegan Formula - What you put on your hair matters! Our 100% vegan formulas are carefully crafted in India with ethically sourced ingredients to deliver the best vegan products to your doorstep.
Reset your scalp with the purifying power of this shampoo! Infused with clarifying actives to absorb, trap, and remove impurities with every wash. Naturally repair hair with a botanical oil blend and Keratin to rebuild, strengthen, and smooth strands for less hair fall, and more WOW factor!
This shampoo is great to detox oily, itchy, and dirty hair. If you sweat a lot (from being active, or warm weather), use hair styling products, or have a naturally oily scalp, this product is for you. Naturally balance and strengthen strands for a great hair day, every day!
Yes, it is color-safe! Washing with hot water will cause hair color to seep out faster, so we recommend washing less often with lukewarm/cold water.
We typically recommend 1-2 hair washes a week to remove impurities with this detoxing formula. Over washing your hair can actually strip the natural oils from your scalp, leading to dull, dry strands, and an overactive, oily scalp.
If you are more active or use hair styling products (resulting in product build-up), you may need to wash more often. In this case, a quick rinse with cold water is suggested to keep your natural oils shining through.
All of our hair products are safe to use on natural grey hair without turning it yellow! Our plant-powered formulas have no parabens, sulfates, or other harsh chemicals that would cause damage to greying hair.
To tone your hair, you can use a purple shampoo, or add purple hair dye to your WOW Conditioner once a week to offset the yellow tint.
- charcoal shampoo
I love how my hair feels more light and really soft. Thank You for your products. I'll for sure be a returning customer.
Stuff does like it claims. Smells more like for a man than a female to. Thanks wow!
Leaves the hair and scalp feeling amazing. The scent is wonderful!
Charcoal and keratin shampoo
I love it I love how it leaves your hair so refreshing and clean feeling and shiny and silky and soft and smooth its very very good shampoo one of my favorites ❤ #WOWFRIDAY
Great in removing build ups without drying. Love how my hair feels after using this shampoo and I use the different conditioners depending on my hai needs.
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